Sainte Genevieve Radio (SGR) was established in 1932, and was the brainchild of British investors Douglas Rogers and Martin O'Connor. SGR's first broadcast was on 13 May 1933. At first, SGR could only be heard in and around Rossport, but additional transmitter towers extended the listening area to the entire island by 1938. Though SGR started as a private enterprise, partial ownership was sold to the government in 1940. During World War II, Sainte Genevieve's location between Great Britain and Nazi-occupied Norway kept most imports from reaching the island. Investment into the SGR declined as resources were required elsewhere. Most of SGR's programming consisted of relayed BBC broadcasts, often at a delay of several hours. After the war, public interest in SGR grew, and a second station, S