The ice industry of the 1890's and 1900's thrived in large cities. The ice house employees would pack up their wagons every day, shoo the children away in the summer, and collect the price for the ice. Yet, by the 1920's, their days were numbered. Fearing for their jobs, they saw the way of the future: people would soon no longer need ice. They thought that people would no longer need them. Thinking their job was to deliver ice was the mistake of their security. Their real job was not to deliver ice, but to keep food cold. If they had made only that one little alteration in their thinking, names like Westinghouse, and GE might now carry a name like Strodanovitch or Robinski. We teachers are on the lvan-side of the wave of a new paradigm shift in which each of us is being expected to choose