__NOINDEX__ Christoph Lymbersky is an author and working at the ESC-Lille School of Management. He is the author of the book “Market Entry Strategies” and is mainly known for having developed the Wave strategy to enter foreign markets. His book quickly became a bestseller on Amazon and he is seen as a rising theorist in international business. Christoph Lymbersky has lived, worked and done research in Germany, France, Australia and the United States. He holds a Master of Accounting as well as a MBA from Bond University in Australia and is a member of the Turnaround Management Association (Sydney Chapter) and the Strategic Management Society (Chicago Chapter). He has worked for international companies such as IBM and Wal*Mart, has founded and co-founded different companies like Comodex