The maho-dou is a store owned and ran by Majorika. After she had been turned into a Witch frog when Doremi Harukaze pointed out all of the signs of a Witch, she forced the troublesome girl to work there to keep the Maho-dou in order to keep it alive. Over time the other Ojamajos began to also work there, and it has changed forms each season/series in order to keep the shop fresh and different, normally building around the theme of the season.