After Gex's father is killed in explosion at NASA, he bottles up his emotions and becomes obsessed with TV. Later, when his rich uncle died, he inherited a large amount of money which he used to buy the world's largest TV. One day, while watching TV, he ate a passing fly - this, however, was a transmitter sent by Rez who then pulled Gex into the Media Dimension to use him as a new mascot and take over the world. Gex, however, managed to fight his way out and collects the remotes that control the world and manages to defeat Rez.