The label focused on alternative rock, releasing many indie pop, indie rock, shoegazing and Britpop records, but also featured bands performing various other styles of rock, including post-punk, as well as some electronic, folk and experimental artists. The dissolution of Creation Records in 1999 led to McGee and Foster forming Poptones. The label saw a return to the staunchly independent roots of Creation, and had most notably launched the career of The Hives in the UK. (Read more at Wikipedia.)