Squared was developed at Google's New York office. It was the first significant effort by Google to understand information on the web and present it in new ways. Google Squared extracted structured data from across the web and presented its results in spreadsheet-like format. Each search query returned a table of search results which has its own set of columns - common attributes that are associated with the topic of a search. Nathania Johnson of Search Engine Watch described Squared as "quite possibly ... one of Google's significant achievements".