Unibroue is a brewery located in Chambly, Québec, Canada that was started by Québec native André Dion and Serge Racine. They saw great potential in the craft-beer market, but they were faced with a challenge. In 1990, it was very difficult to obtain a brewer's permit in Québec. In order to bypass this, Dion and Racine acquired 75 % of La Brasserie Massawippi Inc. in Lennoxville, a company that was in financial difficulty at the time, and distributed their products. They then purchased the remainder of the shares at the end of 1991 and transferred their interest in La Brasserie Massawippi Inc. to Unibroue. By 1992, La Brasserie Massawippi Inc. became a wholly-owned subsidiary of Unibroue. It then changed its corporate name to Brasserie Broubec Inc. and subsequently merged with Unibroue in J