Travelodge is a chain of budget hotels in the United Kingdom and some other places which was owned by the Lord of Forte. Then a TV company stole it from him, who, in turn, realised they were a TV company and not a hotel company and they ended up being owned by Moto, which sounds like a mobile telephone company but it's not. The selling out story continued, but it gets boring so, cutting a long story short, it's now owned by some Arabs.