Gold Spamming is normally associated with unsolicited contact of players in World of Warcraft for the express purpose of selling them gold in exchange for real money. It can also include advertisements on fan sites related to the game. Some of the spam includes power leveling services in addition to gold. It is not uncommon for players to be spammed multiple times during a gaming session. Do not confuse this with a Gold Farmer which is a legal activity in World of Warcraft.