Jim Silver: "Monster High is one of the hottest doll brands - actually thé hottest doll brand of the toy business from Mattel Toys. They introduced it two years ago and they are all daughters of famous monsters. So this is Draculaura , the daughter of Dracula and there's a whole line and this has gone from 20 million dollars to about 375 million dollars this year." Tom Keene: "Is it the new Barbie or is it an add-on to the traditional toy business?" Jim Silver: "This is something that older girls will want. Barbie generally-" Tom Keene: "Like 25 or 30?" Tom Keene: "And what does Amazon carry?"