sesamestreetchina.com.cn is an official Sesame Street website in Chinese. The site debuted on May 8, 2012. The website features activities and videos for Chinese children and tips for their parents. The site includes three sections: "The Show", "Grown-Ups" and "Meet Sesame Street". "The Show" features segments from Zhima Jie: Da Niao Kan Shijie, "Grown-Ups" has professional parenting tips for a Chinese child's emotional development, "Meet Sesame Street" includes information about historical educational efforts between Sesame Street and its international co-productions. The website is highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.