Edson Ruiz Zavaleta He is an Alumni of ITESM (Tec de Monterrey) who has a Diploma in Tourism, a major in Marketing, a Masters Degree in Marketing. He has developed several new products like the Smart Foil, the See Thru Foil, products related with humidification. Mr. Edson Ruiz Zavaleta is also a professional photographer, with several exhibits around the world. His work has won several awards, and it was displayed at CECUT in Tijuana; at the Cultural Center in Mexico City, the Art Center of Miraflores Lima, Peru; the University of Lyon, France among others. M.A.M. Edson Ruiz Zavaleta has a passion for teaching, he is a Professor from the Autonomus University of Baja; he has been a professor at UIA (Universidad Iberoamericana), among others. All his teaching is regarding Marketing rel