Throw_Yo is a yo-yo company formed in 2005 that has a very different vision for their products: instead of focussing on the normal retail market, the company aims to cater for the street, cutting-edge fashion, art and music cultures. Their products are to be sold in boutiques, with only a limited number of items made available to the general yo-yo retailers. Involved in this venture are Baron Davis of the Golden State Warriors (professional NBA team), Coodie and Chike of A Band Apart (directors of two of Kanye West's music videos) and Dave Bazan of Buzz-On.