King Kingman is the main antagonist of The Bagel Show. King Kingman is a sadistic power-hungry king who rules over New City, Oregon. He often sets out to harm people who "mess up his town", with one of those people being Bagel, his arch-nemesis. King Kingman was previously a respected and beloved king, treating his citizens with respect and generally being a good ruler. However, for unknown reasons, his personality was drastically altered into a sadistic egomaniac who disrespects pretty much everyone. During this change in personality, he built a large barrier over New City, from which nobody can escape from. He claims that nobody can leave the city until he finds "the thing", an object that remained mostly unknown until the final season of the show.