By the beginning of 2010, Tony Stark had bought Simon's company, William Innovations, but it was so until Tony revealed that he can save it since it "wasn't going to survive" meaning that Simon's company was going bankrupt. Simon, however, is unaware of this and is angry and frustrated. Feeling powerless, he turns to his brother Eric who brings him to A.I.M., he is confronted by M.O.D.O.K. who has the units turn him into Wonder Man. He ends up fighting Iron Man while Ant-Man tries to reason with him.