A true product of insanity and schizophrenia, Jervis Tetch became obsessed with the story, "Alice in Wonderland", and the incredible ability of controlling a person's mind through hypnosis techniques. Fashioning himself into the image of the iconic character, The Mad Hatter, Jervis uses his expertise in mind control to place his victims under a hypnotic state to recreate them into the other signature characters from his favorite story. Among these characters, none took Tetch's insanity to such ultimate extremes as did Alice herself.