Just Play has released a line of Muppet plush and beanbag toys since 2011. This has been the only line of plush Muppet toys available at retail stores during the promotion and marketing of The Muppets and Muppets Most Wanted, outside of . The first Just Play plush was a poseable Kermit the Frog doll sold at Urban Outfitters during the 2011 Christmas season, as a tie-in with the release of The Muppets. This was followed in 2012 by a line of plush and beanbag toys in wide release.