In collaboration with Tecmo Koei, online clothing store Insert Coin have produced Dead or Alive 5-inspired apparel, which were released in September 2012 around the same time as the game's launch. There are three designs on the official Insert Coin website. The first is the "DOATEC t-shirt", a brown shirt featuring a design in white and gold paying tribute to the Dead or Alive World Combat Championship. The second is "Hitomi College Hoodie", which is a green hooded jumper based on one of Hitomi's in-game costumes from Dead or Alive 5.