In 1932, the very first World Yo-Yo Contest was held in England, where Harvey Lowe won the title of World Champion. Although other, similar contests were held before 1932 were claimed to be "World Championships", they were sponsored by specific manufacturers to run as promotions for their products and are not generally recognized as genuine world contests. In 1950, Cheerio held a large North American contest, which was not considered a world contest, yet one of the winners was known to refer to himself as a "World Champion".