Between 1994 and Spring 2003, ELSPA voluntarily rated computer games released in Britain that were exempt from legal classification by the BBFC. The ratings given were originally 3-10, 11-14, 15-17 and 18+. Red "X"s would highlight which age group a title was not suitable for, while a tick in the categories above that would indicate the suitable ages. The ratings were later simplified to a 3+, 11+, 14+ or 18+ as appropriate. In April 2003, ELSPA was replaced by the European PEGI ratings system. On 8 September 2010, ELSPA rebranded as the Association for UK Interactive Entertainment.