Howard Lincoln conducted Nintendo's E3 1998 press briefing. Lincoln claimed that Nintendo's game lineup was the best they or anyone has ever had. He said that the most important thing in a game is its quality, and said that when it comes to Nintendo and its partners, most notably Rare, Nintendo exceeded in this department. Lincoln also discussed the formation of Nintendo Software Technology, a game development studio within Nintendo of America that, at the time of the conference, hadn't opened up yet. He explained that the goal of this new studio was to hire graduates from Digipen.