The founder and chief executive officer of PvP Magazine, Cole Richards is, along with Jade, the grounding center of the main cast, often contrasting with the wild antics of the main cast (though he's been known to go off the reservation himself). Brent's college roommate and best friend since high school, Cole is was the only married member of the main cast. He's also the only one with children. Allegedly based on Richard Stockton, a friend of Scott Kurtz's.