New Philanthropy Capital (NPC) is a charitable organisation based in London. It states its mission is to direct more funding to effective charities and help donors make more informed decisions on how to give. New Philanthropy Capital produces reports on issues of social welfare and analyses the workings of charities, primarily in the United Kingdom. NPC has been called "the equivalent of an equity-research firm for the philanthropic marketplace." The website is [1]. More information on the Wikipedia page [2].