On selected location, Coty held launch parties at various locations around the world such as Brazil, Amsterdam and Australia. One of the parties was held in Australia on June 15, 2012, select media were invited on a bus decorated with "Haus Laboratories" stickers to a secret location. At the venue, shirtless males with testers of "Fame" were walking around while some dancers did a number around a bath tub. Black food was also served at the party, including black drinks to match the color of the perfume. A short video clip with Gaga talking about the fragrance was shown. The footage was shot in November of 2011. The media invited were required to sign a non-disclosure agreement until the launch of the fragrance a month later. FAME perfume 001.jpg FAME perfume 010.jpg FAME perfume 009.jpg