by Jodi Lee Feed your family pure, natural, organic muffins, swaddle your baby in pure, natural, organic lotions, nurture your health with pure, natural, organic products. And rest easy knowing you have done the best for your loved ones. You might even have a small moment of smugness because you do it all….you have greened your family’s products, protected them from unseen evils. SCREECH. Put the brakes on. Don’t believe everything you read until you read this article about how to interpret all of those words. Sadly, many companies use these labels without following the rules.