The Super Smash Flash 2 Beta Content Creators Program, also referred to as Beta Content Creators or Content Creators Program for short, is a program started on November 4, 2016 by SSF2 Developers to promote the forthcoming Super Smash Flash 2 Beta and, ultimately, to replace the SSF2 Dev Blogs. It consists of giving to notable YouTubers or professional Super Smash Bros. players a tester build of the aforementioned demo, so they can produce promotional videos highlighting the new aspects and content for the game while also giving strong feedback in turn. McLeodGaming openly admits suggestions for Content Creators on their social networks. Content Creators are restricted to show a limited amount of content from the game, in order to avoid leaks or unwanted reveals.