The Sega Bus was a double-decker bus often advertised in the pages of Sonic the Comic. The vehicle was kitted out with Sega consoles and other Sonic the Hedgehog merchandise as a tourist attraction for young video gamers. The fleet of buses toured around the United Kingdom and tour dates for these visits were frequently listed in early editions of the comic. Several of them were pictured advertising Sonic the Hedgehog 2, with suitable decorations adorning the sides of each bus.