Innovation of Sound are an unsigned alternative electronic music project from Coventry in the UK They were formed by Matt Cattell in 2009 and their first release was a 5 track ep called Commercial Music. The tracks Polaroid and Helsinki were used by the BBC and 2 international companies for their ad campaigns. Polaroid received excellent airplay by BBC Coventry and Warwickshire and has now had 177,509 plays on the next left myspace player. It was followed up with a second ep The Truth/Sunlight.