The Lutwidge Manhunt is a mini viral marketing campaign allied with the plot of Something in the Sea. Orrin Oscar Lutwidge attempts to reach out to his fellow members of the International Order of the Pawns (IOOP) for aid and protection against his longtime adversary: The Red Pawn. Through his usual methods of trickery and coding, the Pawns must work together to apprehend Lynch and keep the secrets of Rapture safe.