The building was originally known as the Ice Palace. In 2002, the building's naming rights were sold to the St. Petersburg Times which became the Tampa Bay Times in 2012; accordingly, the stadium was known as the St. Petersburg Times Forum (or St. Pete Times Forum) from 2002 to 2012 and Tampa Bay Times Forum (2012-2014). In September 2014, the stadium was renamed Amalie Arena when the naming rights were transferred to Amalie Oil.