Uncle Creamy started out as an ordinary actor playing a corporate mascot of Uncle Creamy Iced Cream Inc. He is infused with the product, which turns out to be mostly composed of toxic runoff, and he attempts to destroy the company's credability, and demolish their production. He never tries to hurt any of the children who wish to purchase Uncle Creamy ice cream, though the company tries to frame him as a terrorist. He redeems his image when he exposes the corporation for the evil and dishonest sham that it is.