NBA 2K10 is a basketball video game based on the National Basketball Association developed by Visual Concepts and published by 2K Sports. It was released on October 6, 2009 on Xbox 360, PlayStation 2, PlayStation 3 and PSP and on October 12, 2009 on PC. It was released on Wii on November 9, 2009 in North America. It was released in Europe on November 27. Kobe Bryant is the cover athlete of the game.