File:Bw.pngWe need you! This article has an excess of redlinks in it. Try Re-Linking or Making New Pages to match. As a company that arguably did more to jump-start the desktop publishing industry than any other in the mid-1980s, Apple Inc. has always paid great attention to the typefaces used in its marketing, operating systems and industrial design. It has also been a leading player in font technology development, and controls several patents important to the implementation of high-quality typeface rendering on computers.