Beak 'em, Hawks is a phrase commonly associated with the University of Kansas and the Jayhawk mascot. A sports and novelty store based in Lawrence, Kansas originated the concept, and an ad first appeared in the student newspaper, the University Daily Kansan, in December 1985. A red shirt with an image of the mascot facing the viewer (as opposed to the standard profile) became a popular fad item in the mid-Eighties. The Kansas men's basketball team wore warm-up outfits, or "shooting shirts" which bore this graphic and phrase on the back during the 1986-87 season.