The Action Gamemaster was a vaporware product that would have been produced by Active Enterprises, a small manufacturer of unlicensed video games. Active was marketing its first commercial release, the Action 52 multicart, for both the NES and Sega Genesis, with plans to produce a version for the Super NES. The company was also trying to sell its signature characters, the Cheetahmen, as a line of toys, a television cartoon, and a series of video games. Despite the fact that Action 52 was met with a negative reaction from most in the industry, Active was undaunted, and announced at the 1994 Consumer Electronics Show (CES) its intentions to manufacture and produce the Action Gamemaster.