The Ribwich consisted of only the meat, the bun, and barbecue sauce. It was specifically not marketed as being nutritious or healthy. In the TV commercial for the Ribwich, the voice-over said, "We start with authentic, letter-graded meat, and process the hell out of it." The box the Ribwich was served in advertised it as "Now without lettuce!" and "Will cause early death!" Homer tried a Ribwich and quickly developed a voracious appetite for them. Homer became hooked on Ribwiches, making frequent trips to Krusty Burger to eat more of them.