The education marketplace, like that for any product, has its virtues and vices. Of concern to the pub wan movement are informational virtues and vices... Transparency and information asymmetry, respectively. To its credit, the higher education community has embraced an important technology of transparency (and also aggregation), the catalog. Like any catalog, a college catalog leaves much to be desired in terms of fungibility of information (news you can use) and even basic honesty.