New York-based Harry K. McWilliams Associates, a company run by former Columbia Pictures and Screen Gems advertising and PR director Harry K. McWilliams, won the rights to produce a fake newspaper 'herald' for distribution to the audience attending the Planet of the Apes movie in 1968 - many years before the franchise was to be hugely exploited by merchandising opportunities in the mid-1970s. While The Ape was intended purely as a light-hearted and sometimes comedic take on the events in the movie, it (and it's successors) assumed added significance among Apes fans because of some of the names and facts invented by the writers, which have contributed to the mythos of the series. The same company repeated the publicity stunt for all of the movie's sequels, slightly altering the name each ti