In 2015, Nestlé Crunch was involved in promotions to mark both the release of The Peanuts Movie and the fiftieth anniversary of the first television broadcast of A Charlie Brown Christmas. Residents of the United States could enter a Nestlé Crunch/The Peanuts Movie sweepstake between July 1 and November 15, 2015. The top prize was a tour of Blue Sky Studios and the opportunity for the winner to be drawn like a Peanuts character.