OpenX began as phpAdsNew, a fork from a similar project called phpAds, created by Tobias Ratschiller in 1998. When the phpAds project came to a halt in 2000, Wim Godden decided to create phpAdsNew by expanding the project with new features. He hoped the 'New' moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed. When version 2.4.4 was released in 2007, OpenAds was once again rebranded under a new name: OpenX.
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