The Alvin and the Chipmunks: Chipwrecked Concert Event was a party that took place March 26, 2012 at the El Rey Theater in Los Angeles, California celebrating the Blu-ray launch of the third CGI/live-action film Alvin and the Chipmunks: Chipwrecked. The event was designed and produced by Paradigm Shift Worldwide, an event marketing and production company. Sporting a "tropical paradise" theme, the event featured custom interactive games, musical performances, and a live dance show.