In addition to certification programs and FTC regulation, the consumer has several online resources that can help with identifying genuinely green businesses and products and combating the problem of greenwashing. Enviromedia Greenwashing Index: Enviromedia Greenwashing Index enables consumers to post ads that exemplify greenwashing. Then others can read the ads, make comments, and rate them according to the severity of greenwashing they think the ads illustrate. The site enlists consumers themselves in the effort to raise awareness about deceptive green advertising.