Their motto is "We love to entertain you." Media stars, some German and many American (e.g. Tom Cruise, and cast members of such shows as Lost, Desperate Housewives, etc.) say the motto as part of the station's campaign, these promos being shown as lead-ins to programs. ProSieben is also the original producer of the gaming show Schlag den Raab (english: Beat the Raab). The show has been sold as Beat Your Host, rather Beat the Star to more than 16 countries worldwide.