Frank Wayne (born Rocco Francis Rossi, Jr. on July 9, 1917; died on March 18, 1988) was an American game show producer and host born in Boston, Massachusetts, who was also associated with Mark Goodson Productions. Wayne was the original executive producer of the 1972 revival of The Price is Right until his death in 1988. He created the show's most popular pricing game called Plinko and many others. Both his sons named Philip Wayne Rossi and Mark Wayne also worked on Price. As an independent producer, Wayne created and produced Laugh Line, a game show hosted by Dick Van Dyke.