The Alrosa is well-known as a stop for bands looking for a more cozy atmosphere than that provided in a traditional rock concert. It regularly hosts a stream of well-known musical groups. The Alrosa Villa has sometimes been tagged as a venue for rock bands which are fading away in popularity, although a review of the acts booked at the club suggests this is an unfair assessment. Since the club's reopening in 2005, the venue has seen national acts and many local acts supported by the local fans.