The 2010 Wisconsin Badgers football team represented the University of Wisconsin–Madison in the 2010 NCAA Division I FBS football season. The Badgers, led by fifth-year head coach Bret Bielema, were members of the Big Ten Conference and played their home games at Camp Randall Stadium. They finished the season 11–2, 7–1 in the Big Ten to be crowned Big Ten co-champions along with Michigan State. Due to being ranked the highest of the three schools in the BCS rankings at the end of the season, the Badgers earned the conference's automatic bid to the Rose Bowl, where they were defeated 21–19 by TCU.