It's My Time was the United Kingdom entry at the Eurovision Song Contest 2009 in Moscow performed by Jade Ewen. Especially composed for the occasion by legendary composer Andrew Lloyd Webber and American lyricist Diane Warren, the anthemic ballad was introduced during the final round of the UK selection series Your Country Needs You. Jade embarked on a cross-continental promotion tour, the first of its kind for the UK at the contest, which included distributing free copies of the song in OK! Magazine in Russia.