Keith excelled in Business. For the most part, he was a total failure in business; however, he did create 'Rhino Jeans' that enjoyed moderate success until the now-infamous panorama BBC special and the SecuriPole that won him 'Most Successful Businessman of the Year' in 1993. He is noted as having a Dickensian workhouse attitude towards his workforce and an unwavering hatred to the city of Manchester.