This trope revolves around a couple, usually a sweet but quickly angered female paired with a secretly-kind jerk, who are not able to admit their feelings. At the top of their lungs. Despite the conflict, there is an attraction. This is obvious to everyone around except the couple. Confront them with the obvious, they'll deny deny deny. Sometimes they will progress to admitting their friendship but insist they are Just Friends. Might involve a Cannot Stand Them Cannot Live Without Them situation, or even Domestic Abuse (but usually Played for Laughs).